Tuesday, May 7, 2013

Discovering a better you!

When you get up in the morning do you have a clear direction for your day, many of us do but is it the best direction for you?

Take this self examination now and discover what the heck are you doing with your life: 

Here are 10 simple questions to ask yourself & get ready to learn more about YOU and receive insight into how you can change.

1.  Are you excited to wake up each day to continue down the path you have started on in life?

2. Do you constantly wonder if you are doing what you are destined to do?

3. Do you smile and have lots of energy?

4. Are you excited to share with others new things you have learned?

5. When asked about what you do, do you hesitate and become embarrassed or make up lies about it or beat around the bush?

6. Do you often look over the fence thinking that the grass looks much greener on the other side?

7.  When going about your day do you just wish the day was over or you could just get away from it all?

8. When you get home do you want to forget all about your day?

9. When you go to sleep at night do you think or dream about the day or week ahead of you and how excited you are to get back at it?

10. How often do you consider that you are just too old to change?

NOW if you answered YES to any number of these questions maybe you do need to change, or at least get a better outlook on life!!

Tune in for self help tips in upcoming blogs for more on changing you!




Tuesday, April 2, 2013

Having a plan

Having a plan is the first thing you need to be ready to attack your internet goals. I have come across many clients that have no idea where to begin with growing their presence on the web.

Here are some suggestions on where to begin with your plan:

  • First you need to know what your web presence looks like. 
    • Determine if you show up anywhere on the web
    • Do you have a blog
    • Do you connect with any social media
    • How many websites do you have
    • When you do a search can you find your company
  • You need to sit down and come up with a list of things you do good at.
  • Find out what has worked well in the past
  • Now you need to decide where you want to be and what efforts you will put in to make it happen.
  • Write down what your goals that you want to accomplish on the web.
    • This could be as simple as getting to the Google 1st page.
    •  Do you want to at least just show up in your local business listings.
    • How about placing ads
  • What are your products or services you want to spotlight through that campaign
  • What key words relate to your products or services 
    • Are these keywords in the list of words that people search for currently?
    • You may need to do enough research to find out what it is people are looking for that is relative to your business, products and services.
    • Do you have content on your website matching what it is you want to project?
    • Does your HTML Code reflect the same story?
  • Here are a few more questions you can ask yourself:
    • Do you have a way to track your results?
    • Do you have a process to track leads coming in from your web activity?
    • What is your conversion rate? 
    • How much money do you want to spend?
    • How long are you willing to wait to get the results you want?
  • Now that you have thought about all of those things, do you have the ability to go any further?
  • If not where do you turn? You will need to do some research to find someone or a service that can help you meet your goals.


Thursday, March 14, 2013

Organic Results


Why do I want to be on the Google 1st page?
Well the answer is simple- Sales come from traffic directly targeted to search volumes for your products or services. If someone is searching for a product or service on the web and you sell that product, the search engines put you in front of the buyers, and we all know most people don't even look at page two.

Research shows that 36.4% of search volume clicks come from #1 ranking position on Google Search Engines, 12.5% of clicks come from position 2 and 9.5% come from position 3 giving us a total of 58.4% of all organic results. This does not include Ad marketing or CPC results. Case Study done by: http://searchenginewatch.com/article/2049695/Top-Google-Result-Gets-36.4-of-Clicks-Study

Organic Growth

Everyone is looking for organic growth to their website. Search engines have become very sharp with how they see what you are doing. Consider for a moment that a search engine is a person. What would the person look for to make sure you are growing your site organically or naturally. This is what you need to do or if a marketing firm is working for you, they need to do correctly to make sure that you show up out there.

10 proven steps to organic marketing:

  1. Completely optimized website
  2. Optimized blog or blogs
  3. Optimized social media
  4. Optimized article & press release focus 
  5. New content through various platforms providing keyword focus throughout 
  6. Market correctly by driving traffic to those articles
  7. Driving traffic to site
  8. Managing traffic results
  9. Tracking sales generated by your efforts
  10. Consistently generate enough activity for search engines to take notice
If you deploy a plan of attack similar to this over a period of time you will see results. SEO Organic traffic doesn't happen immediately, it is a gradual building of activity on the web that looks natural which will create success! 

Visit Digital Marketing Group for more details at www.digital-marketinggroup.com

Friday, March 8, 2013

Hard work still pays off!

I grew up working on a farm, owning my own boat washing business and working construction. I learned how to work hard, and it paid off, I had spending money and the ability to go do what I wanted. 

I got into sales in the mid 90's and thought I had gone to heaven. Sales was so much easier than the back breaking work I had done  for years. It seemed to require almost no physical energy to get the job done. From sales training courses over the years I learned the art of building relationships with people, and that is the foundation to a great sales person along with hard work. This work however is all about consistently continuing current relationships and forging new ones, you can't sit still and expect success to come to you. YOU HAVE TO GET OUT THERE TO GET IT.





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