Why do I want to be on the Google 1st page?
Well the answer is simple- Sales come from traffic directly targeted to search volumes for your products or services. If someone is searching for a product or service on the web and you sell that product, the search engines put you in front of the buyers, and we all know most people don't even look at page two.
Research shows that 36.4% of search volume clicks come from #1 ranking position
on Google Search Engines, 12.5% of clicks come from position 2 and 9.5% come
from position 3 giving us a total of 58.4% of all organic results. This does
not include Ad marketing or CPC results. Case
Study done by: http://searchenginewatch.com/article/2049695/Top-Google-Result-Gets-36.4-of-Clicks-Study